Western wear is part of the Levi’s® brand’s DNA, and the Pride 2024 collection takes inspiration from the queer “Rainbow Rodeos” that originated in Nevada in the ‘70s. Pulling graphics and influences from vintage Levi’s® pieces and archival posters then adding some glitz – rhinestones, copper thread, marbled hardware, gold-coated denim and more – the collection includes an extensive assortment of tops, bottoms and accessories.